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Your selections:
Roses are red, violets are blue, sophisticated brands have a Tiffany Hue: The effect of iconic brand color priming on brand personality judgments
- Baxter, Stacey M., Ilicic, Jasmina, Kulczynski, Alicia
Brand personality inference: the moderating role of product meaning
- Kum, Doreen, Bergkvist, Lars, Lee, Yih Hwai, Leong, Siew Meng
Brand personality differentiation in formula one motor racing: an Australian view
- Rosenberger III, Philip J., Donahay, Brett
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